This is a selection of work from my first year at university working with PVC, image transferring, stitch and embroidery. My inspiration came from my visit to Amsterdam, March 2012, from the bicycles, and the architecture. (This is also where I found an inner desire for bicyles!)
This is some of the more abstract work I did, focusing on the circular shapes of the bicycle wheels, using simple stitch techniques to pick up the shapes. I was creating these designs with Anthropologie, London, in mind, as we had to choose a high end designer brand to direct our work to. As Anthropologie's colour ways are quite aboriginal, cultured and bright I carefully chose colours from my images from Amsterdam to fit in with this, so that my collections were coherant with the rest of the products at Anthropologie.

This is a little sneaky preview of the image transfers. These were just my photos placed under the heat press on top of some PVC (or certain types of leather can be used). This was a really quick and simple technique but worked so effectively. If the PVC was un-ironed before hand some of the image would be 'crackily' which I is what I loved about it, and gave it a very vintage feel. (Also, to make it appear more old and distressed, I used an iron, because then the heat was not even, and some parts turned out brighter than others). For a smoother finish, I would iron the PVC before hand to make all the little creases smooth out.
Anthropologie's products range from clothes, jewellery, bedding, kitchen ware, home wares .. literally everything. From the nature of the fabric I was using I designed for dining ware. Mainly cotton table cloths, cotton napkins and PVC placemats and coasters.